Never underestimate the power of customer feedback when selling on eBay, amazon, magento, shopify & other platforms. Marketing research reveals that 91% of buyers read product reviews before committing to a sale. Not only do eBay & Amazon reviews tell potential buyers if your product is worth buying but, even as important, they allow you to know what you’re doing right and, more importantly, what you’re doing wrong. the subsequent guide has been created to assist you understand why buyer feedback is so important and, the way to confirm that your product reviews are as positive as possible.
Two sorts of buyer feedback
When selling on Amazon, you’re likely to receive two different sorts of feedback and, these are:
Product review
This kind of feedback relates solely to a specific product which you’re selling on eBay, amazon, magento, shopify & other platforms. After buying any product on any platforms, the customer is entitled to leave a feedback for the listing items and provides it a star rating out of 5 (5 being the highest). the customer has the choice to upload a photograph of the received product and to write down a review supported their opinion of the listing items. Amazon/eBay product reviews will largely detail whether or not the customer was pleased with the item, whether or not it matched the outline on the seller site and, the general quality of the item. Product reviews are important as they affect the ranking of the listing items also as serving as a buying guide for potential customers.
Seller feedback
This type of feedback is, essentially, all about you! Whereas product reviews consider a specific product and therefore the customer’s satisfaction thereupon product, seller feedback focuses on how you performed as a seller. After making a sale from you, the customer is invited to go away seller feedback to explain their overall purchasing experience.The review may include information about delivery, packaging and customer service.
The buyer are going to be invited to offer a star rating out of 5. the customer is then asked to answer a series of inquiries to mark their level of satisfaction on variety of things including; delivery time, quality of item received and its correlation to the outline on Amazon and, customer service. the customer is additionally ready to leave a brief comment so as to expand on their answers.
Even more important than product reviews, seller feedback aims to tell future buyers on whether or not they shouldn’t just buy a specific product but, whether or not they can purchase from you in the least . Every Amazon seller should be within the habit of reading each and each piece of buyer feedback as this not only affects ranking but can involve penalties if feedback is consistently bad.