As just an Amazon seller, you have to face some pretty tough competition, it goes without saying. With more than 2 million active traders, making it on Amazon takes forethought, foresight, and a little luck. As for luck, you stumbled on the right post!
While it may seem like an afterthought in the great scale of things, one of the big keys to Amazon’s achievement is an eye-catching product page. Place yourself in the shoes of your customers — would you be more attracted to a smooth, visually pleasing product page or a chaotic, disorganized one?
Everything About the Specifics
The title, definition, and pictures are the bare bones of an Amazon product page. They say the devil is in the specifics and these are the first three things that sellers don’t get exactly right, all too often. In a second we’re going to talk more about the picture part, but for now, let’s concentrate on the title and summary.
Have you really clicked on a product that got its title forever? Or tried reading through a nonsensical description? These are very major no-noes for a smooth shopping experience as you can possibly guess. When it comes to product design, consistency and straightforwardness should be given priority over all else.
That does not include needless adjectives, hordes of points of exclamation, and, most significantly, good grammar.
A brilliant writing technique is to think of what’s unique about the company and show certain attributes. Amazon customers face a multitude of choices, which is why it’s so crucial to interact efficiently with what makes your store stand out.
Don’t skimp out on decent images
With 65 percent of the world becoming visual learners, photographs are worth 1,000 words in actual language. Scrolling to make your next buy is all about taking split-second choices, and the way a product is displayed visually plays a large part of that. Luckily it’s not taking a picture wiz to take the right image!
Smartphones are actually strong little machines today, so clear pictures are more available than ever before. Without the correct methodology, the right tools are of course not perfect, Oh-shocker-you’ve been protected by Amazon! The amazon marketing App (available for both Apple and Android) comes with a function of Product Photo Studio which allows it as simple as pie to conform to Amazon’s picture requirements. And if you have the camera but not the rig, Amazon Basics offers its own Portable Picture Lab, designed exclusively for mobile pictures.
Investing in specialized resources is always a poor move, although the DIY solution struggles. In reality, high-ticket things that require a little more pizzazz than you can offer them may be extremely beneficial.
Be wise on keywords
Keywords are the relational link between the shop and the prospective public. Excluding them, the products are almost difficult to market. To determine the popularity of your shop, seek to complete a quest for one of your items. Finding it easy? If not, then it might be time to change the plan.
One of the easiest approaches to identify keywords important to your goods is by actually looking for them! Start with typing a related keyword, and let Amazon Search Autocomplete’s power lead you. Let’s assume you are selling cases on the internet, for instance. Select “iPhone case” in the search bar and you are automatically accepted with lots of recommended keywords, all linked to specific handset compatibilities in this situation.
Lastly, also to be honest and careful. Never seek to rate with search keywords that are unrelated to what you’re selling — it causes both buyers and sellers with frustration and uncertainty. Rather, be frank and thoughtful on what the idea is …… and not.
Fellows the Laws
Laws ought to be violated — unless you’re an Amazon dealer or using amazon listing management tool Make sure you have read and observed their recommendations before and after your Fulfilment by Amazon tenure and can be found here and on your own account:
• Product Page Detail Rules
• Product Image Requirements
And while at first, it can sound daunting, the biggest success stories on Amazon have not only learned to abide by the rules — they have also realized that they can be utilized to increase income and exposure, providing a win-win scenario for those concerned.
Selling on a website like Amazon involves getting exposure to millions of prospective buyers, but the tradeoff is a loss of quality regulation. While needing to conform to Amazon’s expectations, a top-of-the-line product listing combines the best of what you have to sell with the resources of the world’s largest eCommerce software.