Source:freepik
Already selling on eBay but not making much revenue?
Are you struggling to boost sales on eBay? Need some quick-to-implement solutions? No worries, this is the right post is for you!
Selling on eBay seems tough for eCommerce sellers in many cases. Most eBay sellers have a complaint that they are failing to increase sales. There could be many technical reasons for this failure. Well in this post, we’ll cover the tips to increase sales on eBay.
So, the first step is to make sure that your products should reach more buyers. There are two ways to do so:
- This can be done through sponsored listings and additional listing features that you can buy.
- Another way is an effortless, free, and effective one where it’s just about incorporating the right item specifics in the right way on eBay.
However, we’ll dig the second way which is cost-effective and impactful.
Boost sales on eBay with 2 simple tips
⇒ Tip-01: Adding details from the product catalog
Adding details from the product catalog is the easiest tip to boost eBay sales. This tip requires you to match your product to the items catalog-entry on eBay. You can create professional listings – and speed up the listing process – by adding details from the product catalog.
Basically, the eBay catalog is an online library of product details and images crosswise a wide range of categories. So, listing via eBay catalog; product information like brand, size, model number, dimensions, color, and high-definition photos, etc. are automatically included in your listing.
Therefore, it’s good to opt this way if you can find your product line in the eBay catalog. Resultantly, eBay transfers the product details straight into their relevant searches. This allows you to give your products the best possible visibility to be searched by the buyers. Ultimately, you can start increasing sales on eBay.
Now the question arises that what should you do when a catalog of your product line does not exist? What step you can take to ensure that your products reach their buyers via search?
The solution is item specifics!
⇒ Tip-02: Use Item Specifics
What are item specifics?
As you can see from the above image, item specifics are the terms that help to qualify the products in a descriptive manner. These specifics usually include the brand, size, model, type, color, or any other relevant descriptives. These item-specific labels vary depending on the product type.
ATTENTION:
If a buyer searches the product and filters it using item specifics, your item will not be displayed if you have not set the item specifics!
How to describe item-specifics?
The root cause of any product’s successful sale is its display in the right search. Therefore, it’s a vital key to get your items in the search made by potential buyers. For this purpose, you need to examine how people tend to shop on eBay.
For instance, if a buyer wants to shop for a laptop, he will search for its RAM, ROM, processor, etc. So observe the users’ search behavior and set the item specifics for your products.
Item specifics priority levels
Following are the three priority levels for item specifics on your listings.
1:Required
Necessary product information is considered as required in priority. For example, brand, size, and color are vital pieces of information and have decisive power regarding the buyer experience. Thus, they ensure you maximum product visibility.
Note: new and revised listings with missing required item specifics will be blocked.
2: Recommended
The recommended item specifics aim to enhance the search experience of your potential shoppers. It is highly recommended to fill in as many item specifics as possible.
3: Additional
As the name suggests, the additional item specifics are a utility that helps buyers know more about the product. However, it’s a good practice to use eBay’s suggested item specifics as much as possible instead of defining the custom ones.
How do item specifics work?
So basically, eBay’s item specifics construct a structure that acts as a search key. This key helps the buyers to reach the right products. This structure-oriented information ensures that products’ features can be easily filtered and found on eBay regarding any product.
It’s no less than a myth that stuffing the title with the maximum information, or writing a long description, is sufficient to lift the product exposure within search.
You’ll be amazed to know that regular search engines also follow this structure-oriented technique to display information to their searchers. This implies that having structured item-specific data within your eBay item helps to extend your product visibility outside eBay as well.
When listing to eBay it is a good practice to try filling in as many item specifics as possible in order to expand search visibility.
Tools to help with item specifics requirements
Your listing partner and item specifics are very closely related to each other. There are many online tools available that help to meet item-specific requirements. Stock Konnect is one of them. It fully supports item-specific features for labeling products’ descriptives. However, it’s a good opportunity to try Stock Konnect for multichannel sellers, especially for eBay sellers as it automatically updates any new labels as soon as eBay releases them.
So join Stock Konnect today and boost your sales on eBay!
