The success of your business doesn’t depend only on the mounting graph of your daily sales; So it also includes the number of people visiting your product page. Today’s visitors are tomorrow’s customers. Attracting prospective customers to your product pages is the linchpin for the prosperity of your online business. However, it needs to employ a skillfully drawn product page conversions strategy.
Devising a consolidated online marketing campaign, offering realistic prices, and selection of eye-grabbing 4K product images are a few basic strategies that woo the traffic on your site and make it stay on your page. The prime step is boosting product page conversions or motivating the visitors to buy your product. Here are 10 Best Practices for Boosting Product Page Conversions that showcase the essence of the preeminent e-commerce analytics to multiply your sales.
Convincing but Realistic Product Descriptions
So your product descriptions should be convincing, detailing every aspect of your product but your approach should be realistic. It would help your prospective customers imagine the utility of your product for them and how it can add convenience to their lives. Follow the product descriptions at eBay and Amazon to take instant guidelines to create your product sales copy.
Use 4K UHD Images
The eBay sales reports confirm that visual communication is as important as the written communication for describing your product and its distinguished merits. Particularly, with regard to the impact and outlook of a product, its image can covey more than a mere collection of high-sounding phrases does. Use only the ultra-high-definition images of your product.
Build your Customers Confidence
Many people feel reluctant to share their personal information on e-commerce websites. The reason is the frequently reported credit card frauds and misuse of personal data. So if your product page doesn’t guarantee the complete security of your prospective customers’ personal information, it can hamper your sales. The best remedy to this issue is to implement security checks and display trust badges and statements on your product page. It will boost up the confidence of your prospective buyers and they’ll purchase items more confidently.
Display Feedback of your Satisfied Customers
Your product advertisement on eBay, Amazon, and Facebook has a significant role to get traffic on your product page. But nothing convinces more your potential customers to buy your product than the positive reviews of your satisfied clients. Thus displaying customers’ reviews should be an integral part of your marketing strategy.
Ensure Fast Load Times
As a general rule, your site should be loaded within three seconds. If it takes more time, it vexes the visitors and they abandon your page, usually never to return back. To enhance the loading speed, you need to reduce HTTP requests from your page, remove unnecessary files and improve broken links and re-size the images.
Answer Concerns of your Potential Customer
The FAQ page answers a potential customer’s concerns. Anticipate how your product can comfort your potential buyer. So try to think from the visitors’ point of view. Actually, they’re on your page to find the solution to their problem and if it is best answered on your page, you’ll successfully woo their attention and obviously convert them into customers.
Highlight the Benefits of Your Product
It’s natural with every prospective buyer that he wants to know the ultimate benefit of buying your product. Therefore, your product description must highlight those features that differentiate your product from the products of your rival brands. So once satisfied with their buying, the customers prefer to return to your page for another purchase. So visit the product pages of popular brands before scribing lines for your product details and its value proposition. Keep in mind some of the basic questions as guidelines for writing the description:
- Who are your potential customers?
- Some probable features they are looking for.
- What benefits of your product can attract them?
- What features of your product can change their lives?
These are very preliminary guidelines but they can give you cues to finalize a clear and specific product description that can woo the attention of visitors and can also convert them to become buyers.
Use Mobile Commerce to Advertise Your Product
Today, mobile commerce can be enormously beneficial to make your product known to your potential customers. So its utility is evident from the recently conducted sales analysis reports that show mobile commerce as one of the basic factors to boost up sales. To utilize the opportunity, make your pages easily navigable and loaded instantly on mobile devices.
Support your Product with Social Proof
As human beings, we tend to believe what others conform to their perceptions and behavior. For most of the actions, therefore, we need social proof and once it is available, we happily follow suit to other people. In this perspective, social media platforms such as Facebook and Instagram have grown as the most powerful tools not only to advertise your product but also supportive to generate a substantial clientele bank. Displaying people enjoying your product on social media forums will have a fabulous psychological impact on your potential customers.
To make your social media drive effective:
- Apply User Generated Content (UGC) campaign to show up images of people buying and using your product.
- Attach a social media share bar to your product page.
Use FOMO Drive to Expedite Sales
FOMO or “fear of missing out” is another effective drive to get the attention of the potential buyers and convert them into your customers. So it begins by announcing the scarcity of your product and thus giving an alert to the expected customers not to lose the buying opportunity.
