Either selling on Shopify or on any other eCommerce platform, there is always a need to implement some marketing strategies to boost the selling and improve eCommerce sales. Just getting traffic on your site is not sufficient for your eCommerce business. You always need effective marketing tactics to increase traffic and conversions – which is usually not an easy-go.
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What you can do to boost selling on Shopify
To accomplish the target, you simply need two things: eCommerce tools and the necessary skillsets to execute each approach to boost selling on Shopify.
Thus, a mix of the two can let you generate more repeated purchases from your existing customers. Also, it can help you reach new customers.
Quickly implement Effective Marketing Strategies to Boost Selling on Shopify
Well, a good thing about these unmet improvements is they are not time-taking to be solved. Rather, the internet has a sea of possible tactics to boost Shopify selling that retailers can implement to boost other eCommerce businesses as well.
Keep in mind that selling tactics can be implemented effectively only when you know well the importance of conversion optimization. So let’s quickly learn below why conversion optimization is important.
Why conversion optimization is important
Conversion optimization is the process of making adjustments to your website. This process starts with softly pushing customers in the right direction regarding purchase-behavior. Subsequently, the process ends by converting the customer’s interest in the final sale.
Below are some common ways to optimize conversion rate:
- Marketing campaigns oriented landing pages
- Serve your audience with the best content possible
- Focus on a positive user experience
- Prioritize content that shows significant worth
- Observe user behaviors and implement changes in the search criteria.
- Include a chatbot to answer queries in real-time.
Marketers don’t always need a significant time or monetary investment for conversion optimization. Yet this point leaves a huge impact on business growth. Being the foundation of improved sales and business growth, the conversion rate is proved to be a highly important task to focus on continuously.
With the stated basis, let’s get to the four best approaches to boost selling on Shopify.
1) Identify your USP – Unique Selling Proposition
The main thing that differentiates your eCommerce from others is your Unique Selling Proposition(USP). A USP is referred to as a “significant service that is beneficial to the customer which is unmet by your competitors or is nearly impossible for them to replicate.”
Here are some examples of USPs around us:
- Uber – “The best way to reach your destination”
- Death Wish Coffee – “Wake up with the world’s strongest coffee”
- MailChimp – “All your marketing needs in one place”
These three examples and the above image is clearly telling consumers what they are going to get and from where they can have it. So this is how you can understand that how Unique Selling Propositions play a key role in differentiating your eCommerce from competitors and resultantly let you boost eCommerce sales.
With the aim to increase the conversion rate, the major point of focus of the USP relies on what customers come up with after using the product. For Uber’s unique selling proposition, they focus on “the best way to reach your destination” which is obviously the expected outcome of their customers.
Let’s check another example and build a better understanding of the unique selling proposition.
Death Wish Coffee marks its brand as “World’s strongest coffee”. They also have the headline “saving the world’s oceans, one paddleboard at a time” to showcase the philanthropic aspect of their business.
It would be slightly more beneficial for Death Wish Coffee to try mixing both of these highlighted messages into one big headline and make it a unique selling proposition. Then simply place it upwards as their subtitle.
Mix something like, “The World’s Strongest Coffee Having The Highest Addiction” would represent both:
The potential of the coffee
- An impact – leaving the customer to try it once
In this fast-moving era, customers do not bother much to pause their scroll to pay attention to something. Therefore, companies need to draft such a unique selling proposition that is quickly eye-catching, compact, and to-the-point.
In case you need a unique selling proposition for your company and can’t write it on your own, go for hiring an expert freelance of the domain. This is something of good worth for your business, and you need to get it right.
Every customer catches the headline of the website on the very first look. This headline acts as a hook, only when it’s written accurately. Then this hook lets the customer’s attention keep on handing and paves the path to the sale.
Thus, with an attractive USP (unique selling proposition), customers will immediately understand your business services and their potential.
2) Connect with consumers directly
Direct contact is another key for eCommerce conversion rate optimization to help you boost selling. You can see around yourself and observe your behavior as well that consumers highly appreciate quick-engaging and direct customer support.
However, it is seen that some companies don’t define any way of communication. They don’t put a phone number or email for receiving the response.
This is why such companies must need to examine their customer relations strategies in order to improve their customer support and services.
By successfully implementing this effective marketing strategy, you can directly improve conversion rates.
It has been observed that almost 90% of the consumers evaluate a company’s customer-support first before reaching the decision to make a purchase or not.
Customers need their questions answered for any related concerns before purchasing the product. So paving the paths of communication between your support team and your customers can help you start increasing sales at a very initial level.
Follow these few ways to improve customer support on your website:
Add a phone number:
The quickest medium of communication is a mobile phone. Add your company’s phone number on your website’s footer, to help customers connect with you easily.
Add an email:
Another easier solution is adding an email address, for customers to contact you, in your website’s footer.
Add a Contact Us page:
The Contact Us page is useful when you have a large-scale website having many different departments. Usually, the Contact Us page has a form to initiate contact. This can help filter the message type in order to send it to the relevant department.
Add a chatbot:
Chatbots can help customers with frequently asked questions with no involvement of a team member. They are easy to install and configure.
In a nutshell, strongly built customer relations ensure the authenticity of the website from the customer’s point of view. Also, it helps improve loyalty that can take you ahead to boost selling on Shopify and increase leads on other eCommerce platforms as well. This can also help you gather potential customers for a lifetime, ensuring that they will come back again and again.
3) Go for long-form content
The content size of your products’ description or information page also matters in conversion rate optimization. These contents can be responsible for your visitor’s long-term engagement. However, there are two types of visitors. Some are potential ones – come to buy right now, while others do not.
So identifying several ways to keep the visitors connected and staying on your site longer can be a very basic yet effective marketing strategy. This strategy can bring the conversion rate higher on the level and help you boost selling ultimately.
One of the famous forms of long-form content is blogs. We all know that blogs are a very famous way to implement this marketing strategy. They help you in bringing the readers towards a sale somehow.
Other forms of long-form content are catalogs, articles, user manuals, guides, testimonial videos, or podcasts as well.
They can be effective and help you with:
- Validating your product’s quality.
- Keep readers highly engaged.
- Expand community.
4) HD product videos
High-quality product videos are also a strong element for eCommerce conversion rate optimization. Successful companies in the eCommerce market do not depend upon the product images only. They incorporate product videos as well to attract shoppers to buy.
What you can add to the video:
- Full benefits, and features of your products.
How these videos can help shoppers:
- Help future customers understand the products’ usage easily.
- Help the shoppers with decision-making by letting them see the products in use before purchasing.
As far as video production is concerned, it is not a difficult job.
There’s plenty of software available on the internet. If you can’t find one or have no time to produce a video, you can outsource this task to professionals.
To relate your product pages with videos, try cross-selling your products. Do this by including related product links at the ends of your videos.
This combo of high-quality videos and product images can help you boost sales on Shopify and other eCommerce platforms as well.
Conclusion
Attracting consumers to visit your site is only one-half of the solution which is of no use without the other half. That other half is the final increased conversion rate to boost selling on Shopify and other eCommerce platforms. For connecting the first half with the other, marketers need to work on conversion optimization to help interested consumers make a purchase.
The four marketing tactics to increase eCommerce sales are a great set of effective approaches. You can implement each approach to boost selling on Shopify and other eCommerce platforms. The more you continue applying these tactics, the more you’ll drive business growth and boost eCommerce sales dramatically.
